Examples of some of the seeding content created for the campaign using the "Foggy Font" i created.
FB Demographic breakdown of audience. As suspected: even split between M/F and between 25-44.
11/3 - FB analytic indicating when our audience is online. Informed the choice of 11am deployment.
Instagram Analytic: Informed decisions to ALWAYS post on Sundays and Tuesdays at 8pm.
...Hootsuite scheduling in action.
20/3 - Site teaser post on Instagram (also echoed on FB). At this point i was confident the site would launch within the next 48 hours...
21/3 - First Weebly tech support email re domain transfer issue. Their initial solution did not work.
2/4 - Foggy Font not appearing, default to inappropriate font.
4/7 - Final email from Weebly re Font issue. Resolve to find my own workaround...
5/4: "Call for KINKS" post - resulted in what resembled a conversation over a record counter...
...the conversation continued (12 comments).
5/4 - First attempt at engaging a potentially friendly network (Royal Chant were playing the same night as PJ).
6/4 - Simultaneously cross-promoting and attempting to engage the Royal Chant network.
Weebly analytic: 74 views the night of the site offical announcement (10/4). Also note the spike on the 7/4 when the site first became active - the artist circulated the link to many privately (!).
11/4 - Cover suggestions from audience.
14/4 - The cover online (rich media etc).
22/3 - First of 5 Hailer 'echo' posts.
RICH MEDIA PROOF! There was a delay in receiving the clips from the editor. I then deliberately held off disseminating - they will be used as promos in the lead up to the acoustic show at The Newsagency (29/4).
19/4 - Scheduled FUTURE Post announcing iTunes.
25/4 - Scheduled FUTURE Post featuring a Live PJ clip (no thumbnail generated yet as the clip has not been made public yet).
26/4 - Scheduled FUTURE post featuring a clip from supporting arts Mark Pound for The Newsagency gig.